Imitation may be the sincerest form of flattery - but it's proving more than a little confusing for shoppers looking for their favorite brands.

 Some shoppers are being misled by retailers' copycat packaging with their own-label products 'borrowing' elements from the packaging of well-known competitors. In a recent survey, one in five shoppers had bought an own-label product by mistake because it looked like a big brand.

Those consumers looked upon own-brand products less favourably when they were confused by the packaging, with 38% of those who bought such a product by mistake saying it annoyed them and 30% reporting that they felt misled.

So, is copycat packaging design misleading or just really clever? Join the debate on our twitter page @troypackaging to give your opinion. And remember, your own brand will prosper by being distinctive and standing out. If you wish to avail of our consultation design service, to talk about how you can make your packaging unique, then contact us today.