Showcase the unique selling point of your product through your packaging.

 How best to package a waterproof diver's watch that would satisfy a demanding target group and demonstrate the quality of the product convincingly? How about by floating it in water?

Festina Profundo wanted their packaging to have maximum transparency. The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words.

Some sceptics have asked how the watch stays in the centre, would the bag burst in transit or would the watch be better off in a jar versus a plastic bag? What do you think? Join the debate on our Twitter page